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Framcolor Futura is a classic coloring line that guarantees the highest performance. Feature & Benefit Vegetable Coconut Oil Cream Base- Coconut oil is superior to all vegetable oils in penetrating the hair fiber to minimize protein loss during a chemical service Superior Condition Less damage (even after repeated chemical services) Ammonia odor is masked Protects hair fiber Low 2% Ammonia Less cuticle opening Less fading Pre-blended Xtra Natural Series Used alone to cover even the most resistant gray, with warm, natural results Pure base colors The purest Reds and Golds with no Browns Unlimited creativity Achieve the most vibrant, vivid results True cream base colors with perfect consistency Superior gray coverage Better placement of color Even color results from root to end Ultra refined balanced color dyes Deeper, more even penetration Will not fade off tone More precise color- from the most natural to the most vibrant Over 40 shade selections with 11 base colors Wide spectrum of color to choose from All colors are intermixable Greater precision in formulating Unlimited creativity